Design Philosophy

I work from a conceptual perspective with a functional approach driven by design and meaning. My goal is for each clients to experience an active and fluid design process so we can build together better solutions for each challenge.

Observation, deep analysis and empathy are the foundation of my design process. I believe that designing with a human approach is essential to solving many of the challenges we face. I embrace the experimental, the hybrid, and explore the history and evolution of our cultures, technology, education, art, design, and crafts to better understand our present, past, and future.