Concept Project / 2014
NoCode Catalog
Design for a catalog of generic products
A visual exploration of commercial product photography and graphic design through a catalog of everyday consumer goods.
Overview
This project involved creating a generic product catalog showcasing a selection of everyday essentials, including deodorant, dental floss, scrub sponges, etc. with the objective to present ordinary, unbranded products through a distinctive visual language.
The Challenge
The challenge was to make a collection of ordinary, unbranded products visually engaging without relying on existing brand identities or packaging. The catalog also needed to balance product photography and graphic composition, ensuring that the visual elements enhanced the products rather than competing with them.
The Solution
I created a catalog system built around bold color backgrounds, layered vector graphics, and clean typography. Each product was photographed individually and placed within a graphic composition that used colored backgrounds and vector elements to introduce texture, depth, and visual interest.
I added the product names and short descriptions in a clean typographic style, keeping the information clear and easy to navigate. The combination of consistent layouts and varied graphic compositions created a cohesive catalog that gave everyday products a distinctive visual identity.
