The challenge

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Our mission was to create a visual language that could live across digital and physical touch-points — web, print, signage, workshops — and support the brand’s social-education mission.

Objectives:

• Ensuring the identity works across digital/training modules, workshop signage and print materials.

• Reflecting the maker ethos (open-source, experimentation, social inclusion) while maintaining clarity and accessibility.

• Giving the brand flexibility to scale across contexts (libraries, civic centres, schools) and languages.

Definition

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Explain how you framed the identity work:

Graphic scope: logo development, typography, colour palette, iconography, web asset templates.

Communication materials: digital banners, workshop handouts, signage templates.

Roadmap/Process: phases such as brief → concept → design development → production → rollout.

Research & Insights

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Summarise how you grounded the identity work:

Research into maker culture visual language, open-source aesthetic, social-inclusion branding cues.

Benchmarking similar educational/maker programmes for identity precedents.

User/audience research: trainers, youth participants, stakeholders in Barcelona context to ensure clarity and resonance.

Development

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Detail how you developed the identity system:

Logo: symbolic elements, maker cues, modularity.

Typography & colour: chosen for legibility, accessibility, energetic but professional.

Web assets & communication templates: built for scalable training modules, ease of localisation.

Brand system: guidelines for adoption by regional partners and consistency across touch-points.

Solution

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Describe how the identity was applied and rolled out:

Coordination with web dev, print-production, workshop teams.

Production of signage, banner graphics, digital templates.

Include visuals of:

Final logo lockups and variations

Typography & colour palette boards

Web asset screenshots

Print/communication materials (posters, handouts)

On-site photographs of signage or workshop use

Brand guideline snapshot